iPhone 15 is officially UNVEILED

iPhone 15 is officially UNVEILED: Apple’s new smartphone starts at $799

  • Apple unveiled the new iPhone 15 made of 100 percent recycled cobalt battery
  • The move comes amid a smartphone slump and problems with sales in China
  • Apple also announced a new Apple Watch Series 9 with new features
  • The Watch tracks hand gestures to answer calls and snooze alarms  

Apple today unveiled the long-awaited iPhone 15 at the company’s ‘Wonderlust’ event in California. 

Chief executive Tim Cook revealed that the device will feature a textured matte finish and a ceramic shield, starting at $799. 

The smartphone will come in five colors – pink, yellow, green, blue and black.

Apple also said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices, allowing the use of the same charging cables already used for iPads and Macs. 

iPhone 15 has a 6.1-inch display and 100 percent recycled cobalt in the battery amid a global smartphone slump and problems with sales in China.

The iPhone 15 will be available on September 22nd, with preorders starting Friday.

During its annual September product event, Apple gave the world its first look at its new iPhone 15. Vice President of iPhone Product Marketing Kaiann Drance took the stage to show off the new iPhone 15

The most significant upgrade is the Dynamic Island added to the flagship smartphone, previously only available with the high-end iPhone 14 Plus

Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said: ‘iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives.

‘We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.’ 

The iPhone 15 is said to have a larger battery, but Apple did not provide specific details. 

Just like all new iPhones, the iPhone 15 received a camera update.

The new models feature a 48-megapixel main camera, capable of twice the telephoto option for capturing photos and 4K video, and the new A16 bionic chips. 

Each one will include the Dynamic Island that was only available in the high-end iPhone 14 models, which is a ‘pill-shaped’ cutout at the top of the display that shows notifications and activities.

‘The elegant experience fluidly expands and adapts so users can see the next direction in Maps; easily control music; and, with third-party app integrations, get real-time updates on food delivery, ride-sharing, sports scores, travel plans, and more,’ Apple shared on Tuesday. 

The iPhone 15 also has an OLED Super Retina display, which supports Dolby Vision content with 1,600 nits of brightness. 

However, the peak brightness of this display is 2,000 nits in sunlight, which is double that of the iPhone 14. 

While new colors have been added to the iPhone 15 lineup, the smartphones are the first to infuse shades throughout the back glass.

A new contoured edge on the aerospace-grade aluminum enclosure and the Ceramic Shield front cover. The device also features a water- and dust-resistant design.

Apple also announced its new Apple Watch Series 9 Tuesday, which features a touchless ability to answer calls and snooze alarms – users tape their index and thumb together to perform these tasks.

It uses machine learning to detect tiny changes in blood flow when the user taps their fingers together, freeing up the other hand for other tasks like walking a dog or holding a cup of coffee, said Apple Chief Operating Officer Jeff Williams. 

The Series 9 was designed with the tech giant’s most powerful chip – the S9-Chp – that is twice as fast as the one introduced in 2022. 

Along with a new device, Apple announced innovative features, including Name Drop between the devices and the ability to sync your Watch with a Home Pod.

The sleek device has a textured matte finish, a ceramic shield and supports USB-C charging

.The new smartphone is available in five colors, including a new pink hue

The iPhone 15 also has a brighter display, a 48-megapixel camera and 100 percent recycled cobalt in its battery amid a global smartphone slump and problems with sales in China

Just like all new iPhones, the iPhone 15 has an upgraded camera system

Apple held its annual September product event Tuesday from its headquarters in Cupertino, California. 

While the conference kicked off with a new Apple Watch Series 9, the world was at the edge of its seats to see the iPhone 15. 

The new smartphone features the same A16 Bionic chip inside that previously formed the brains of the iPhone 14 Pro, making the flagship device the most powerful yet. 

An Apple executive said the company used machine learning to detect a person in the frame, allowing users to turn a picture into a portrait immediately or later in the Photos app.


While the iPhone 15 was the star of the show, the Apple Watch Series 9 is packed with new features. 

New internal hardware picks up the hand gestures, allowing users to answer calls, hang up and snooze alarms with the tap of the index finger and thumb.

The 2022 Series 8 provides up to 1,000 nits of brightness, but the latest model is up to 2,000.

Name Drop will be released with the upcoming iOS 17 update, which allows users to tap their devices to share contacts.

However, this is not expected to hit the Apple Watch until later this year.

The Series 9 will look similar to previous models but will have updated colors, including pink, starlight and silver. 

Apple kicked off its annual September product event with emotional stories of people whose lives were saved by its Apple Watch – and then revealed the new Apple Watch Series 9

The Series 9 was designed with the tech giant’s most powerful chip – the S9-Chp – that is twice as fast as the one introduced in 2022

The tech giant is also ditching the traditional leather bands for Finewoven, which it claims feels like the original bands but are made of cloth.

And Apple said it has been working with Hermes and Nike in producing the cloth-made pieces. 

The latest watches get the next-generation S9 chip, capable of better animations and effects. It is the first processor upgrade since Apple released the Series 6 line in 2020. 

The Series 9 starts at $399. 

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