Threads, Meta's new rival to Twitter, is to launch 15 hours earlier than originally planned.
"Instagram's text-based conversation app." is expected to hit the App Store at 7pm EST – or midnight UK time.
The app won’t be launching in the European Union though, with a spokesperson from Instagram’s parent company Meta telling Ireland's Data Protection Commission that the service will not be rolled for users in the EU "at this point”.
READ MORE: Elon Musk explains bizarre Twitter view cap rule as he tells users to 'go outside'
Threads has been billed by its creators as a place where you can "follow and connect directly with your favorite creators and others who love the same things."
Threads marks the latest stage in the bitter rivalry between billionaires Elon Musk and Meta boss Mark Zuckerberg.
Musk had previously challenged Zuckerberg to a no-holds-barred MMA battle, possibly to be held in the Colosseum.
Zuckerberg posted a response: “Send Me Location.” Talks about the bout are said to be “in progress”.
Former Twitter boss Jack Dorsey — currently gearing up to launch his own social network BlueSky — got in on the banter with a screenshot of Threads’ app privacy information with the caption “All your Threads belong to us”.
Preview screenshots suggest that Threads will look very like Twitter. Twitter users have been leaving in their droves, as Elon Musk’s haphazard leadership has led to multiple tech issues and an explosion of offensive comments.
Elon Musk renames himself Mr Tweet – but says Twitter won't let him change it back
Musk's latest move – limiting usage for people who don’t pay for his premium |blue tick” badges, has led to a huge backlash.
“Cheat codes” on Instagram to allow some users to sign up early for Threads, CBS reports.
The cheat codes are accessed by entering the words "Thread" or “Threads” into the search box in Instagram.
Instagram will then display a red "Admit One" ticket .
If you click on the ticket, it will take you to a website showing a countdown to the laaunch, and there’s also a QR code.
If you scan the QR code, it will take you to the download page for the app on Apple store.
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