Elon Musk vows to ‘thermonuclear name and shame’ as Twitter ‘losing £3.5m a day’

Elon Musk has threatened to out advertisers who are boycotting the firm since his Twitter takeover in a sensational rant on the platform itself.

The tech giant claims that Twitter has had a "massive drop in revenue" since he took over the social media platform last week.

He added that he had to cut staff due to the business losing more than "£3.5 million a day".

READ MORE: Elon Musk sacks top staff as he finally takes over Twitter and says "the bird is freed"

The Tesla owner claims that the significant drop in revenue is due to activist groups pressuring advertisers.

He said: "Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists."

He added: "Extremely messed up! They’re trying to destroy free speech in America."

In response, one Twitter user, Mike Davis, said that Elon should "name and shame the advertisers who are succumbing to the advertiser boycotts."

Musk made a threat as he replied: "A thermonuclear name & shame is exactly what will happen if this continues."

On Friday, November 4, the new Twitter boss laid thousands of staff off – There was widespread speculation that just shy of 4,000 positions would be axed.

Twitter originally employed around 8,000 workers in total and has staff based in London and Manchester, before the takeover.

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It was reported that he brutally let them know of the news "via email". Others found out that they were now unemployed when they could no longer log in to their work accounts.

However, staff remained strong in solidarity as they used the hashtag #OneTeam to keep supporting each other.

Elon addressed the situation, as he Tweeted: "Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day.

"Everyone exited was offered 3 months of severance, which is 50% more than legally required."

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