The retail giant Amazon has come under fire for installing AI-powered surveillance cameras inside its delivery vehicles to snoop on drivers as they work.
Amazon is said to be using two cameras in its own-brand delivery vehicles, with one keeping an eye on the road and the other watching the driver from inside the vehicle.
Amazon claims that the technology is designed to keep drivers focused on the road by issuing automatic alerts if they brake too hard, drive over the speed limit, or get distracted.
However, privacy campaigners have called it "intrusive" and "creepy", with one union claiming the cameras could even distract the drivers.
Silkie Carlo, director of Big Brother Watch, told the Telegraph: "Amazon has a terrible track record of intensely monitoring their low wage earners using Orwellian, often highly inaccurate, spying technologies, and then using that data to their disadvantage.
"This kind of directed surveillance could actually risk disxtracting drivers, let alone demoralising them. It is bad for workers' rights and awful for privacy in our country."
Meanwhile, a spokesperson for the GMB union, which organises Amazon workers to fight for better pay and conditions said: "There already exists technology to ensure drivers are driving safely.
"We are against cameras being pointed in the face of the drivers every second of every day that they are working. This is surveillance, it does not aid driver safety."
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Amazon maintains that it can only access footage from the interior camera in 'exceptional' circumstances, no live video is available, and the cameras don't capture sound.
A spokesperson for Amazon said: "The purpose of introducing this technology is to keep drivers and communities safe, there is no other reason behind that. We have carried out a comprehensive data privacy assessment in line with applicable laws."
Amazon has been approached for further comment and this article will be updated with any additional statements.
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