Netflix launches Mystery Box feature for kids that suggests new films

Sick of Cocomelon? Netflix launches a ‘Mystery Box’ feature for kids that will suggest new films or programmes

  • Mystery Box is designed for children, and is only available on kids’ profiles
  • To find it, login to a kids profile, and find the ‘Favourites Row’ at the top of page
  • A sparkly Mystery Box icon will suggest new films of TV programmes
  • The launch comes shortly after Netflix announced it had lost 200,000 subscribers in the first three months of the year

Whether it’s Peppa Pig or Cocomelon, the theme song alone of some children’s TV programmes is enough to fill many parents with dread.

But if you’re sick of your child’s favourite programme, Netflix’s new feature could be just the thing.

Netflix has launched a ‘Mystery Box’ tool for kids that will suggest new films or programmes.

‘We’re launching a new mystery box feature on TVs around the world to provide a fun and safe space for kids to discover their next favourite series and films or reconnect with a familiar face,’ said TJ Marston, Director of Product Innovation at Netflix.

Netflix has launched a ‘Mystery Box’ tool for kids that will suggest new films or programmes

How to access the Mystery Box feature

1. Login to a kids profile

2. Find the ‘Favourites Row’ at the top of the homepage

3. You’ll now find a new sparkly ‘mystery box’ option in this row. Click on this, and a new title will be suggested for your child 

Mystery Box is similar to Netflix’s ‘Play Something’ feature, which will select a TV programme or film based on your previous watches and known favourites and is essentially a ‘shuffle’ button.

However, it is designed especially for children, and is only available on kids’ profiles.

To access it, login to a kids profile, and find the ‘Favourites Row’ at the top of the homepage.

‘This row is character-driven to more easily and vividly connect them with the characters, shows and films they love as soon as they turn on Netflix,’ Mr Marston said.

You’ll now find a new sparkly ‘mystery box’ option in this row. Click on this, and a new title will be suggested for your child.

‘As a parent and uncle myself, I know every kid and family is unique, which is why at Netflix we are dedicated to creating an engaging and tailored experience to connect kids to the stories that shape their world,’ Mr Marston added.

‘We hope that kids will love the surprise and delight of revealing the next show or film recommended for them.’

The launch of the new feature comes shortly after Netflix sped up plans to introduce a cheaper, advert-subsidised plan for users who are perhaps contemplating cancelling the streaming service, as it tries to shake off a shockingly bad first quarter. 

Netflix on April 19 announced it had lost 200,000 subscribers in the first three months of the year – the first time in a decade their numbers have fallen, and a dramatic reversal of their aim of adding 2.5 million.

To access the new Mystery Box feature, login to a kids profile, and find the ‘Favourites Row’ at the top of the homepage

You’ll now find a new sparkly ‘mystery box’ option in the favourites row. Click on this, and a new title will be suggested for your child

NETFLIX’S UK PRICE INCREASES 

Basic: £5.99 to £6.99 (one screen at a time)

Standard: £9.99 to £10.99 (two screens at a time, HD available)

Premium: £13.99 to £15.99 (four screens at a time, Ultra HD available)

They said they expect to lose two million more in the second quarter, and the share price fell significantly, wiping away roughly $70 billion in the company’s market capitalisation.

In response, Reed Hastings, Netflix’s co-chief executive, said the company was considering introducing adverts on a cheaper subscription package, and would ‘figure it out over the next year or two.’

A note to employees, obtained by The New York Times on Tuesday, showed the pace of the proposal has drastically accelerated, and the new cheaper offering will be brought in in the final quarter.

‘Yes, it’s fast and ambitious and it will require some trade-offs,’ the note said.

‘Every major streaming company excluding Apple has or has announced an ad-supported service,’ the note said. ‘For good reason, people want lower-priced options.’ 

The launch of the new feature comes shortly after Netflix sped up plans to introduce a cheaper, advert-subsidised plan for users who are perhaps contemplating cancelling the streaming service, as it tries to shake off a shockingly bad first quarter 

Netflix is also being sued by investors who claim the streaming giant misled them about subscriber growth in the six months before it reported the loss of subscribers, leading to a plunge in stock price. 

The lawsuit, which seeks class action status, was filed in San Francisco federal court alleging that Netflix violated U.S. securities laws by making ‘materially false and/or misleading statements’ and because it ‘failed to disclose material adverse facts about the company’s business, operations and prospects.’

The lead plaintiff ‘Pirani v. Netflix Inc et al’ is Fiyyaz Pirani, a trustee of Imperium Irrevocable Trust, which is a Netflix shareholder, is named in the lawsuit that seeks damages for declines in the company’s share price this year after the company missed its subscriber growth estimates. 

The lawsuit was filed just days after it was reported by Deadline that Netflix had dropped Meghan Markle’s animated series as part of a wave of cutbacks prompted by the streaming service’s drop in subscribers. 

Filed by a Texas-based investment trust, the lawsuit accused Los Gatos, California-based Netflix and its top executives of failing to disclose that its growth was slowing amid increased competition and that it was losing subscribers on a net basis.

The lawsuit seeks damages for investors who traded Netflix shares between October 19, 2021 and April 19, 2022 – which include ‘compensatory damages’ with an ‘amount to be proven at trial.’

WHAT ARE THE VIDEO STREAMING OPTIONS AVAILABLE TO UK CUSTOMERS?

Netflix 

Price: From £6.99 a month  

Hit shows: 

  • Bridgerton 
  • Squid Game 

Amazon Prime 

Price: £7.99 per month OR £79 per year

Hit shows: 

  • Tom Clancy’s Jack Ryan
  • The Boys  

Apple TV+

Price: £4.99 a month 

Hit shows

  • Ted Lasso 
  • For All Mankind  

Disney+

Price: £7.99 a month OR £79.90 a year

Hit shows:

  • The Mandalorian 
  • The Simpsons  

NOW TV

Price: From £9.99 a month

Hit shows: 

  • Game of Thrones 
  • Chernobyl  

hayu 

Price: £4.99 a month

Hit shows: 

  • Keeping up with the Kardashians
  • Made in Chelsea  

BritBox

Price: £5.99 a month 

Hit shows: 

  • Spitting Image 
  • Midsomer Murders  

Prices correct as of April 2022 

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