Elon Musk’s massive plans for Twitter include a mysterious product 'X' and a decision to 'shed workers', according to insiders.
The richest person in the world has bought social media giant Twitter for a jaw-dropping £34billion after building a following of his own on the platform of more than 91 million users.
Mr Musk who claims he wants to strip back restrictions on free speech over Twitter, is reported to have told investors this week that under his leadership, the company’s annual revenue will soar with users.
According to his pitch deck which was leaked to The New York Times, Mr Musk plans for Twitter's current 217 million to rise to 931 million in 2028.
Not only does the Tesla billionaire expect more people to join Twitter, he thinks he can rake in an extra £10 of average revenue per user, taking it from £24.49 to £34.60.
To achieve it, 1,725 new workers will be hired by Twitter while 893 existing employees are in line for the chop as Mr Musk wants to “shed workers” and recruit new talent in engineering.
Whatever it is, a mysterious new product which simply went by the name of 'X' in Mr Musk's pitch is hoped to attract 104 million users by 2028.
The recently launched Twitter Blue, which for £2.57 a month subscribers can customise their experience, is expected to bring in 159 million users within six years following its gradual 2021 rollout.
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The SpaceX owner's vision is for Twitter to rely less on advertising so much so that it drops to just half of the company's revenue.
Elon Musk's previously announced plan to get all spam bots banned from Twitter could see him lose more than half of his followers—after it was revealed that more than 50% of his followers are fake or spam bots.
An analysis carried out by Twitter auditors SparkToro estimates that around 53.3% of Musk's followers are 'fake followers', i.e. they are bots, spam accounts, or inactive.
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