Billed as the new Bitcoin, thousands of people have been cashing in on the NFT craze which lets you buy the digital rights to artwork.
But the craze is growing so fast that even people who never planned to make a penny are benefiting. That's at least the case for 22-year-old Indonesian student Sultan Gustaf Al Ghozali, who has accidentally made over $1 million (£733,500) selling his selfies as NFTs.
Ghozali, who collected almost 1,000 selfies from the age of 18 for a timelapse video project called 'Ghozali Everyday', said he thought 'it might be funny' if NFT collectors bought his pictures. But he never expected to become a millionaire.
Ghozali, who began selling the selfies for cryptocurrency on NFT auction site OpenSea in December, said: "I never thought anybody would want to buy the selfies, which is why I only priced them at $3."
After a celebrity chef bought some and promoted Ghozali on social media, more than 400 people rushed to purchase the pictures, which show a largely expressionless Ghozali sat in a chair.
By last weekend, Ghozali had made hundreds of thousands of pounds—and still hasn't told his parents.
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Ghozali told AFP: "To be honest I still haven't got the courage to tell my parents, they would be wondering where I got the money from."
The computer science student, who now has almost 40,000 followers on Twitter, has been providing regular updates on the auctions.
After making his money, the Indonesian tax authority got in touch with him almost immediately.
"Congratulations, Ghozali! Here is a link where you can register your [tax return," they said.
"This is my first tax payment in my life," Ghozali replied.
"Of course I will pay for it because I am good Indonesian citizen."
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What are NFTs?
First appearing in 2014, a non-fungible token (NFT) is a bit of unique non-interchangeable data that represents something in the real world.
They can be bought and sold using cryptocurrencies and are a good way to buy the original copy of digital artwork due to their unique 'identifying codes'.
An NFT is built to prevent the endless replication of things online.
They use blockchain technology similar to cryptocurrencies like Bitcoin, but are different in that while every crypto coin is identical to the next, an NFT is totally unique.
As Ghozali's story goes to show, NFTs can fetch massive prices in online auctions, even if they're just a joke.
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