Facebook Is Reportedly Going to Change Its Corporate Name

What will Facebook’s new name be?

The social giant, amid one of the worst PR crises in its 17-year history, is expected to announce a new name before the end of the month, according to a report by tech-news site The Verge, citing an anonymous source.

Facebook’s new name is supposed to reflect CEO Mark Zuckerberg’s positioning of the company as moving beyond social media — into a developer of virtual “metaverse” experiences, per The Verge.

Zuckerberg plans to talk about the new name at the Facebook Connect conference on Oct. 28, but the new corporate name could be announced before then, according to The Verge report.

On the company’s Q2 earnings call in July, Zuckerberg sketched out his vision for the “metaverse” — an open, virtual environment where you can share experiences with other people — that will be the successor to today’s mobile internet. He said it will be the “ultimate expression” of social technology and predicted that Facebook will be seen in the future as a “metaverse” company, not a social-media company.

Such a corporate rebranding has happened before the tech space. Most notably, in 2015, Google adopted Alphabet as the name of the parent holding company.

Similarly, Facebook’s new corporate name would encompass its individual apps and business units, including Facebook, Instagram, WhatsApp and Oculus.

Facebook declined to comment on The Verge report.

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