Apple Watch Series 7 goes on sale this week with a bigger screen and more durable design

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Apple announced their new Series 7 smartwatch during the firm’s iPhone event last month with this device getting an improved screen and more durable design. Now, after a slight delay, we know exactly when fans will be able to buy one of these devices with the US company revealing that this new Apple Watch will be available to pre-order from this Friday, October 8, and will arrive in stores the following week, Friday, October 15.

If you’ve been holding off upgrading your current device or fancy joining this wearable revolution then you are in for some treats with the Series 7 getting a much-improved screen that pushes closer to the edges of the case.

In fact, Apple is boasting that the unique refractive edge makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case.

This means you get more room for your content, apps and health data.

The new Series 7 arrives in two sizes with users able to choose between a larger 45mm or smaller 41mm models – that’s compared to last year’s 44mm and 40mm versions on the Series 6.

That extra screen size means Apple now thinks its the perfect time to introduce a full QWERTY keyboard to the Apple Watch which should make it much easier to respond to texts without needing to reach for your phone.

As well as getting a better screen, the Series 7 should cope with life on your wrist a little better with it receiving a stronger, more crack-resistant design.

It’s also the first Apple Watch to have an IP6X certification for resistance to dust.

Of course, there are all the usual features found on previous models including heart and blood oxygen monitoring, fitness tracking and a display that’s always on.

You can still use the device to make calls, answer texts and receive alerts from your iPhone.

Sadly, Apple hasn’t managed to improve the 18-hour battery life but it has made charging much faster with refills now around 33 percent quicker than before.

If all that sounds exciting then the Series 7 will be available in a number of new colours including midnight, starlight, green, and a new blue with prices starting from £369.

If that sounds like too much for your wallet then Apple is still selling its Watch SE version which starts from £249.

“Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before,” said Jeff Williams, Apple’s chief operating officer. “Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness.”

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