Another blow for Dyson? Popular vacuum rival launches first hair dryer

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Dyson has enjoyed enormous success branching out from household vacuum cleaners into the beauty market, with its hugely-popular Supersonic hair dryer and AirWrap styler. And now another popular vacuum brand is following in its footsteps. Shark has confirmed plans to launch its own STYLE iQ Hair Dryer complete with a wide range of Intelligent Stylers on store shelves next month.

Although these are the first beauty products from the brand, Shark is keen to emphasise that each of these new gadgets builds on “the culmination of eighteen years of expertise in airflow technology” since the launch of the cleaner company back in 2003. Dyson used a similar argument for its portfolio diversification and reviews of its Supersonic hair dryer are overwhelmingly positive… so maybe there is something special about firms adapting vacuum tech into handheld dryers.


Get 25% off all certified refurbished products from Dyson’s Outlet shop. The vacuum cleaner sells factory refurbished products, including its handheld vacuums, SuperSonic hair dryers, cooling fans, and more. You can get a maximum discount of £150 off your Dyson product and you’re only allowed to use the code a maximum of three times per person. Other than that, enjoy the blockbuster savings!

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