ASDA launches 50-inch Smart TV deal as it returns to Black Friday after half a decade away

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Honestly, it’s a little surprising that ASDA has one of the best TV deals around this Black Friday. That’s because ASDA has avoided taking part in any Black Friday promotions since 2015 – and hadn’t warned us that it was reversing that policy this year until the deals were announced on its website.

If you’re not familiar with ASDA’s infamous boycott of Black Friday – here’s a brief history lesson. ASDA went all-out with its Black Friday sales in 2013 and 2014 with a number of exclusive in-store deals. Unfortunately, these in-store deals were so aggressively priced that there were a number of high-profile incidents involving customers brawling over limited stock. With a number of arrests taking place, needless to say, it wasn’t quite what the high street supermarket had in mind. Of course, these brawls weren’t only limited to ASDA, but the store said feedback from its customers stated loud and clear that they weren’t a fan of these limited-time discounts.

According to customer research conducted by ASDA following the problems in 2013 and 2014, supermarket customers reported stated a preference for discounts and sales spread throughout the festive period across a range of goods, including food and drink for Christmas parties, rather than headline price drops on electronics and goodies on Black Friday. Since then, ASDA has been pretty steadfast in turning its back on Black Friday. In 2018, it launched a fortnight-long event named Green Is The New Black, while the following year, the Wal-Mart owned supermarket held a Rollback event that spanned the same period, which included Black Friday itself, and offered deals on a number of items, including electronics.

And that brings us to 2020. Half a decade after pulling out of the sales event, ASDA has revive its Black Friday sales.

On its online storefront, it says: “Black Friday is back with better deals than ever. With huge discounts on the brands you know and love, you won’t want to miss out. So get involved in our Black Friday event for a super-charged Asda Price pocket tap.”

There are a number of other discounts and deals to be found, including a NOW TV streaming stick, which is available for £20 instead of the usual £30 price tag. There are also price cuts to LEGO sets too.

However, the biggest deal available for the supermarket is the 50-inch Smart TV. ASDA is charging a mere £269 for a 50-inch Smart TV complete with an Ultra HD (4K) panel and support for HDR (High Dynamic Range). Yes, you did read that correctly.

Usually priced at an already-pretty-competitive £329, this 50-inch 4K gogglebox includes Wi-Fi support, so you don’t have to worry about plugging in a Chromecast or Fire TV Stick to stream the latest episodes of your favourite boxset on Netflix or Prime Video on the telly. It also has two USB ports for charging or presenting a slideshow of your family pictures on the big screen, and three HDMI 2.0 ports. The set is built by Polaroid and has a number of smart features you’d expect on 4K tellies that command higher price tags, including built-in Netflix, Prime Video and YouTube apps. In fact, there’s even a shortcut to the Netflix app on the remote, so you don’t need to waste any time getting to the next episode in your binge-watch of The Crown.

Freeview Play is also support out-of-the-box, which means you’ll be able tune-in to some 70 live channels, 15 High Definition (HD) channels, and seven on-demand catch-up apps. Not only that, but Freeview includes seven days of catch-up built-in to the TV Guide, so you can scroll backwards to travel back in time and see what you’ve missed – without worrying about loading the right app to find the show you’ve missed.

With its LED backlighting, the Polaroid telly promises to be bright and colourful, whether you’re watching Good Morning Britain or Strictly Come Dancing. HDR is designed to make the picture clearer whenever there are extreme contrasts in light on-screen, like a bright phone screen illuminated in gloom of a cave. Sky Q added support for HDR earlier this year, with Sky Cinema and Sky Sports being updated to support the new format in the coming months.

With 4K and HDR support baked-in, this 50-inch TV is pretty future-proofed.

Unfortunately, you won’t be able to order this discounted TV for home delivery. No, instead you’ll need to head to your nearest store to pick it up yourself.

If you’re unsure about where your nearest ASDA store is, you can check out the closest to your current location using the supermarket’s Store Locator tool.

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