Instagram is trialling a ‘See All Stories’ button that would see ephemeral posts from contacts take over the entire screen
- Stories are regularly used by around half of Instagram’s one billion users
- The company has been trialling a ‘See All Stories’ button for around one month
- Expands the current carousel and puts more Stories front and centre in the app
Instagram is trialling a new layout which would put Stories front and centre in the app’s home screen.
Reports claim the social media site is working on a ‘See All Stories’ button which would allow a user to view more ephemeral posts at once in a grid format.
Currently, Stories feature at the top of the home screen on a carousel and users must scroll across to view the vast array of temporary posts from people they follow.
As well as allowing users to expand the carousel, the minimised bar at the top of the home screen has been increased from one row to two.
The expanded feature is currently being trialled and it is unknown if it will be rolled out to the masses at any point in the future.
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Currently, Stories feature at the top of the home screen on a carousel and users must scroll across to view the vast array of temporary posts from people they follow. The expanded Stories feature is currently being tested and it is unknown if it will be rolled out to the masses
The ‘See All Stories’ button will appear below this carousel and expand the window.
It was first revealed by California-based social media manager Julian Gamboa who posted screenshots online.
MailOnline asked Instagram if it was working on the feature, and a spokesperson simply responded with ‘we’re always testing new ways to improve the Instagram experience for our community’.
No further details have been revealed, but TechCrunch reports that the feature has been trialled for a month.
Stories are a huge asset for Instagram, with half of the site’s one billion users regularly interacted with Instagram Stories.
After the feature was shamelessly copied from Snapchat, the Facebook-owned site has dominated the market.
At the end of 2019, around four million advertisers were using Instagram Stories to reach consumers.
However, despite the deluge of Instagram Stories adverts, they are less successful at making money than adverts in the news feed, Facebook reveals.
But the tech giant expects this to change as more companies migrate to the short-term format and away from static posts.
Facebook closes its TikTok rival Lasso
Facebook is planning to shut down its TikTok copycat Lasso, after the year-and-a-half-old app failed to take off with young users.
Lasso, which enables account-holders to post 15-second videos, was billed as the social media giant’s answer to its China-based competitor.
But it was bogged down by problems early on, with its developer Brady Voss quitting Facebook just six days after its launch.
It was only ever rolled out in the US and across South America, with suspected plans for a Europe and India release placed on hold.
Facebook’s decision comes as more than 400 advertisers including Coca-Cola, Lego and Starbucks boycott the company to demand it does more to limit hate speech on its platform.
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